Shannon Scribbles

Written by Shannon M De Souza The Russo-Ukrainian War is wreaking havoc on the global economy was still in a process of stabilizing post the spread of Covid-19 around the world. The combat started when the Russian President, Vladimir Putin declared a military operation in Ukraine on February 24 th , 2022, thus threatening Europe with a large-scale war once more after 1945. Russia’s invasion of Ukraine resulted in a lot of civilian casualties and collateral damage. The attack came after weeks of tensions that had already shaken the global economy by rising oil prices. The oil price ratcheted up by $100 per barrel for the first time after 2014 while European natural gas prices soared by 62%. Source: https://www.nytimes.com/2022/02/24/world/europe/why-russia-attacked-ukraine.html The government of the United States of America is placing sanctions on Russia as a protest against the war though they are aware this could have serious repercussions on their economy. The world economy has n...

Written by Shannon M De Souza      The advancement of technology has proved to be a game-changer in our lives. Accepting and adapting to technological changes is the only way of survival in this era. Technology has changed our means of living in so many ways. Now, the world is shifting very rapidly from print media to digital media. eBooks are easily available for ardent booklovers on digital platforms, Google, Google Playstore, and Amazon to name a few. People are just a click away from accessing their favorite books and magazines.        A variety of eBooks are offered on the internet.  A lot of these books are free of cost and people do not have to take out time to go to the bookstores to buy books and magazines. eBooks save both people’s time and money. Book readers can read any book, any time, sitting at home. Similarly, students also do not have to necessarily buy their course books as they are also available online. It would not...

     The invention and advent of the streaming platform, podcast gave a tough competition to the radio. A podcast is a series of audio files that can be easily downloaded to smart devices having access to the internet. It became very famous among the youth because like radio, it is not time-bound, you do not have to wait until a certain time to listen to a podcast, it is readily available on the internet. Moreover, it also gives you the authority to rewind, in case you missed something, or you can also listen to the same podcast repeatedly.      One can also download the podcast of their own choice from the internet. However, radio does not provide you such power as the content provided on the radio channels is live and it is not necessary the content available on radio channels will cater to one’s preferences. The podcast is generally cheaper to use than radio, as in to start or record a podcast episode all you need to have is a mic and a recording p...

     Health is an important factor in defining human development. The effectiveness of the labor force enhances when people's condition improves. Pakistan is a developing country, and it faces a lot of issues and challenges. One of the leading issues that our country is facing right now is that of health. About 68 percent of Pakistan’s total population resides in rural areas. The people living in the rural areas are more exposed to these health-related concerns as compared to the population living in the urban areas. The provision and distribution of resources in Pakistan is unbalanced between the rural and urban population (the urban population is the more privileged) and as a result of this inequity and inequality, the rural community suffers greatly from major health difficulties and is exposed to a variety of hazardous diseases. Despite the fact that individuals in rural regions face many health issues, both developed and developing countries report a spatially lopsid...

     Women have been objectified and, in certain cases, ridiculed or degraded since the inception of advertising many years ago. Despite all the efforts of many, it appears that objectification and the irresponsible usage of sexualized women in commercial campaigns are still prevalent in society. Objectification is now normalized in the world of advertising and is regarded as an element of advertising by the general public. Most of the advertisers cast females in their advertisements to entice and attract people towards the product or service. In advertisements, women are portrayed as delicate, perfect, and glamorous. It is stereotyped that women should look a certain way, they should have a well-maintained figure, her face should be wrinkleless and spotless.      Woman objectification dates back to times of print media. A print ad of Van Heusen displayed a man lying in bed and a woman serving him. The tagline read “show her it’s a man’s world” giving out t...

     Advertising patterns have gone through major transformations over the past few years. With the advent of social media, most advertisers now resort to social media platforms to advertise and market their products and services. There is a myriad of ads on every social networking site that we use. We come across plenty of ads throughout the day be it on social media, on billboards, television, radio commercials, or print ads. Sleeping was the only way to escape advertisements. But seemingly, brands, accompanied by scientists and researchers have come up with a new technique to enter our sleep by putting their product in our dreams. It sounds funny and incredible, right! But this is actually true. Source: http://art-of-dreaming.com/blog/dream-incubation/        It came as a shocker to many people when Molson Coors, a beverage company dropped their new advertising campaign using this technique. Their strategy was to penetrate into people’s dreams ...